Growing a small business is challenging at the best of times and as you grow the likelihood is you are going to be bombarded with a lot of emails and unsolicited calls from people claiming they can ‘boost your rankings’ and make you a lot more money than you currently bring in. These spam tactics have put many off the idea of working with an SEO agency, however, this is a big mistake. Working alongside a professional and knowledgeable SEO agency that can provide reputable ecommerce seo services is one of the biggest changes you can make to grow your business in 2020. Keep reading to find out more about the different business benefits you could experience.
- Higher RELEVANT search rankings
Many SEO agencies will promise a big increase in rankings without actually telling you what you will rank for in terms of product, pages or keywords. This is a big red flag. An expert SEO agency, like the one found at https://oneseo.io, will go through detailed keyword research with input from your business to try and work out what keywords will be better to target for your profit margin. An increase in your relevant search combined with a well-optimised site will help you drive more sales for your business.
- An increase in profitable and relevant traffic
If you increase your relevant search rankings this should
drive more relevant traffic to your website. This is crucial as paying a lot
for a wide range of traffic is a bit like showing a car ad at a motorcycle
convention, you’re paying to get your business in front of people who simply do
not want to buy from you. After you have started to target more relevant
traffic using tools like Google Analytics can help you further segment who is
visiting your site. This can help you tailor your strategy to learn and grow
the business further over time.
- A full-service agency can supplement your SEO
Running a website, especially a business website is not an easy task. This is where SEO agencies might come in handy. These agencies could give you an insight into how well your business is doing online. One of the SEO firms that offer both content and PPC management services include White Peak (check https://whitepeak.io/reno-web-design/ for more information). Whilst SEO can work wonders for your business in terms of an increase in organic
rankings, getting your website to the top of Google is very much a long-term strategy. If you go with an agency that deals in other areas of digital marketing like content and PPC, then you will be able to create a holistic strategy where all the areas of marketing complement each other.
A great example of this is the cross-over between SEO and
content. Research and best practice have shown that having more content on a
website has a positive impact on search rankings. This is why many websites now
host blogs, as a means of keeping the content fresh and active in Google’s
Additionally, content in the form of video and written has
been shown to increase user interaction with websites. This is good in the eyes
of search engines as it indicates that the website is supplying good content to
the search engine users.
- Good SEO will improve the usability and feel of
Getting the design and layout of information on your
website is crucial when it comes to ranking highly in search engines. Equally,
having the right design and layout for search engines is increasingly becoming
the same for human users.
Making sure the menu of the site of the site is logical
with the correct pages like a blog, contact us and home page will help you
increase the experience quality of your website users. In addition to the right
information, having the correct Schema Markup on your website will also help you to target the Featured
Snippets which have been shown to increase the click-throughs to their
Look for an SEO agency that
offers more than just SEO
The benefits listed
above may be focused on the web-side of your company, however as more shopping
and general commerce is done online having a strong online presence is now
crucial to the performance of your whole business.
If you want to maximise the opportunities for growth, we
recommend going with an agency that provides more than just SEO. Having a good
presence on content, PPC and other forms of online marketing will help you stay
resilient to economic cycles and keep your business as profitable as it can