The benefits that investing in an SEO agency can bring to your business

Growing a small business is challenging at the best of times and as you grow the likelihood is you are going to be bombarded with a lot of emails and unsolicited calls from people claiming they can ‘boost your rankings’ and make you a lot more money than you currently bring in. These spam tactics have put many off the idea of working with an SEO agency, however, this is a big mistake. Working alongside a professional and knowledgeable SEO agency is one of the biggest changes you can make to grow your business in 2020. Keep reading to find out more about the different business benefits you could experience.

  • Higher RELEVANT search rankings

Many SEO agencies will promise a big increase in rankings without actually telling you what you will rank for in terms of product, pages or keywords. This is a big red flag. An expert SEO agency will go through detailed keyword research with input from your business to try and work out what keywords will be better to target for your profit margin. An increase in your relevant search combined with a well-optimised site will help you drive more sales for your business.

  • An increase in profitable and relevant traffic

If you increase your relevant search rankings this should drive more relevant traffic to your website. This is crucial as paying a lot for a wide range of traffic is a bit like showing a car ad at a motorcycle convention, you’re paying to get your business in front of people who simply do not want to buy from you. After you have started to target more relevant traffic using tools like Google Analytics can help you further segment who is visiting your site. This can help you tailor your strategy to learn and grow the business further over time.

  • A full-service agency can supplement your SEO

 Whilst SEO can work wonders for your business in terms of an increase in organic rankings, getting your website to the top of Google is very much a long term strategy. If you go with an agency who deals in other areas of digital marketing like content and PPC, then you will be able to create a holistic strategy where all the areas of marketing complement each other.

A great example of this is the cross-over between SEO and content. Research and best practice have shown that having more content on a website has a positive impact on search rankings. This is why many websites now host blogs, as a means of keeping the content fresh and active in Google’s eyes.

Additionally, content in the form of video and written has been shown to increase user interaction with websites. This is good in the eyes of search engines as it indicates that the website is supplying good content to the search engine users.

  • Good SEO will improve the usability and feel of your website

Getting the design and layout of information on your website is crucial when it comes to ranking highly in search engines. Equally, having the right design and layout for search engines is increasingly becoming the same for human users.

Making sure the menu of the site of the site is logical with the correct pages like a blog, contact us and home page will help you increase the experience quality of your website users. In addition to the right information, having the correct Schema Markup on your website will also help you to target the Featured Snippets which have been shown to increase the click-throughs to their associated websites.

Look for an SEO agency that offers more than just SEO

The benefits listed above may be focused on the web-side of your company, however as more shopping and general commerce is done online having a strong online presence is now crucial to the performance of your whole business.

If you want to maximise the opportunities for growth, we recommend going with an agency that provides more than just SEO. Having a good presence on content, PPC and other forms of online marketing will help you stay resilient to economic cycles and keep your business as profitable as it can possibly be.

How do you find the article?

View Results

Loading ... Loading ...
Tim Spafford

Tim Spafford

Tim is a student who works hard to get a degree in finance and build a successful career in business consulting. Being a student and living in London Tim has a real-life experience in budgeting, saving, money making, traveling and having fun.

Notice: ob_end_flush(): failed to send buffer of zlib output compression (0) in /home/hisnamei/public_html/wp-includes/functions.php on line 4669

Notice: ob_end_flush(): failed to send buffer of zlib output compression (0) in /home/hisnamei/public_html/wp-content/plugins/really-simple-ssl/class-mixed-content-fixer.php on line 111