- Tim Spafford
Investing In Your Brand: Some Tips for Better Visibility
Whether you have a personal brand or a professional one, it’s worth investing in your imaging. You want people to immediately associate your branding design with the quality of your work, which is why it’s so important to integrate all of the necessary elements together. These elements will come from a lot of different places, but consistency is always going to be what you want to keep as your center bottom line.
Think of some of the instances where imaging can be an appropriate part of your product growth. Physical signage is a big deal. Having the right graphic designers do your work on your logo is an important step. Creating consistency with your webpage and online presence is a huge matter of importance. And if you’re ever wondering what steps you should take in your branding project goals, consider following the industry leaders.
Having good branding means that when your company is somewhere, you will have signage up to proclaim your presence. It might be that you have your name and logo above a storefront. Or, if you’re out at a conference somewhere, you want to have big, bright, bold, and beautiful signage that will make you stick out from the crowd. Signage needs to be detailed and accurate from the smallest version all the way up through the largest one that you can possibly print or afford.
As a company, you need to hire a graphic designer. Even if you think you are an artist, if you haven’t gone to design school and don’t have 30 years of experience in the field, by wouldn’t you just hire someone who does? Graphic design work may cost a bit of money as an initial investment, but once you have all of your essential designs created and formatted, you get a massive return on your investment.
Web Page Consistency
Once you put together a webpage, it’s vital that you invest time and energy into creating a consistent brand within that online presence. Usually, this means some type of graphic design as a central core and theme, but beyond that, you can have things like consistent elements of navigation, consistent formatting for articles and posts, or even compatible styles of language. All of these things will help build your brand up to be more professional.
Follow the Leaders
If all else fails, follow the leaders when it comes to brand quality. What does Coca-Cola do? What does Target do? How does Apple promote its products? If you see what they do about their branding, then find out which elements they have that would be beneficial to you. Obviously, you don’t have the time or resources to go as in-depth as they do with marketing and promotions, but at least borrowing their techniques can take you a long way.