Getting your product to stand out on the shelves in shops can be a
challenge and if you are delivering your product online you have a huge amount
of competitors who are just a click away from your sale. Differentiating
yourself, then, is crucial when it comes to being competitive in the market.
There is only so much you can compete on with your product, interestingly,
customers also list packaging as one of the key metrics in the buying decision
process. Here are a few reasons why bespoke packaging could sky-rocket your
sales this Christmas.
- Bespoke packaging is not offered by many
In many markets, part of the easiest ways to stand out from your
competitors is to offer things that they don’t. Bespoke packaging is part of
the buying process that many fall down on. The right bespoke packaging will
provide your customers with something that can be reused over time and add some
value to the product offering.
- It lets you express your brand to your customers
The physical representations of your brand are some of the first
things that spring to mind when customers think of your business. It is
therefore a good idea to try and match your packaging to your brand.
If you are offering a more luxury product try to stay away from
cheap plastic and cardboard, this could detract from your brand in the eyes of
the customer. We recommend finding a material that is pleasant to the touch for
your bespoke packaging as research suggests customers consider the feel of the
packaging when they are evaluating the quality of the product.
- You can start to appeal to environmentally
At the end of Christmas many of us are faced with the similar
issue of having a lot of presents but also a lot of packaging to get rid of.
This has led to resentment by some consumers who feel that businesses are
putting too much packaging on their products and not investing enough time in
finding more sustainable solutions. If you are using bespoke packaging for your
product you will have total control over the production and will be able to
keep unnecessary packaging to a minimum.
Get Bespoke packaging to match your product
shown bespoke packaging can help you to acquire new customers and delight the
ones that you already have. Get in touch with an expert bespoke packaging
company today to take the first step towards getting your products ready for
the festive season.