Internet marketing is something all business owners need to take seriously. Using the internet to market your business helps you reach a larger volume of people faster than you would using more traditional marketing methods, and it’s often a lot cheaper. The good news is, even if you have yet to take your business online, these internet marketing tips are easy to follow.
Create a Website
You don’t have to hire an expensive designer to create a simple website for your business. Instead, choose a service, such as Weebly or Wix, that has a drag-and-drop interface and plenty of templates. Then, all you need to do is choose your favorite template and customize it to fit your business.
Remember, the website doesn’t need to be perfect, but it does need to make it clear to visitors exactly what your business does. Before you start building your site, use a note-taking app to clip screenshots of other sites in your industry you like. Then, use the images you saved to create a design unique to your business. With most apps, you can even save things from your mobile device. Then, sync notes you’ve taken to your laptop so they are easy to view when you’re working on your site.
More traditional offline marketing techniques can come in handy, but they rarely give you the same results as social media marketing. Social media is a powerful tool. If you use it strategically, you can expand your company’s reach quickly.
Before jumping the on the internet and posting about your business everywhere you can, you need to consider where the people in your target market hang out. For example, if you have a business-to-business service company, you should consider focusing some of your social media marketing efforts on LinkedIn. Of course, this wouldn’t work for a company that sells women’s clothing. Instead, a clothing company would choose Instagram, Pinterest, or Facebook as their main social media platform.
Once you choose the main platform you want to use, start researching different social media marketing tips for that platform. Then, use the information you learn to create your own strategy. Some things to include in your social media marketing might include:
When you should post to your business page — the day of the week and the timeframe
Whether you want to use paid advertisements, and if so, your budget
What type of content you want to share with your audience and why
Your overall goal for your social media marketing campaigns
Keep in mind, while it’s okay for you to use numerous social media platforms to market your business, it’s a good idea to introduce new platforms one at a time. For example, work solely on building your audience on Facebook before building up your business Instagram account. This way you don’t have so many moving pieces to monitor at once.
Think of email marketing as the foundation of your company’s marketing strategy. Your email list contains the contact information for anyone who has come across your business online and taken an interest in it. These people are your audience — your ideal clients.
While social media marketing is effective, it doesn’t help you gather leads. Email marketing does. The information you gather from your prospective clients is controlled by your business — not a third party. So if you needed to pivot your marketing plan quickly, you have a way to contact your leads.
Create a lead magnet that encourages people to sign up for your email list. Then, as your list grows, continue to email the people on it regularly to build rapport with them. In addition to information about your products and/or services, you can send them:
Links to blog posts with information that may interest them
Link to online content you’ve created
Surveys for market research to determine how your company can better serve them
Business-related stories that help them learn more about you and your business
The key to making sure your online marketing strategy works is consistency. As long as you’re consistently reaching new people and building relationships with them, your online marketing efforts should be a success.